The broad differentiation strategy implies that the service or good "offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition." The broad differentiation strategies of other brands. Although you want your business to excel in all things, it has been proven time and time again that specialization is the key to success. CHAPTER 5 1) What are the pros and cons of in pursuing a broad differentiation strategy? 2. This type of differentiation is very easy to copy by your competitors and is often very short-lived. Differentiation strategy examples … Starbucks Another great example of user-generated content, Starbucks’ White Cup Contest launched in April 2014. Copywriting advisors like Copyblogger appeal to a broad audience, making the advice offered, as times, equally broad and generic. For the entrepreneur, understanding how to best differentiate a new company may be a source of frustration and confusion. According to Michael Porter , in order to avoid being “stuck in the middle” company should select one strategy out of three generic strategies ( Cost Leadership, Differentiation and Focus) which he had mentioned in his book, Competitive Strategy . Broad differentiation strategy for many companies often relies on strengths. Studying the strategies and methods of successful companies can help provide guidance for any company who wishes to take their business to the next level. 6.4 Differentiation Firms that compete on uniqueness and target a broad market are following a differentiation strategy. Differentiation Strategies. Differentiation is the principle of setting a company apart based on specific elements of the company. They have done the trusty old SWOT analysis and listed their strengths and weaknesses. The winning entry would be the template for a new limited edition Starbucks cup. Let’s take a look at the differentiation strategies of a number of brands. Then they cheerfully accept their strengths as differentiators. Virgin Airlines employs a two-sided strategy: pricing and service. (QuickMBA, 2010). In this article, we discuss how such industry leaders as Amazon, Apple and 3M, use differentiation strategies to achieve profitability and customer loyalty. Broad differentiation is a kind of differentiation that range from products to services. STRATEGIES The term ‘Strategy’ has been adapted from war and is being increasingly used in business to reflect broad overall objectives and policies of an enterprise. The Middle Finger Project, led by the ambitious Ash Ambirge, serves to make copywriting, freelancing, and content creation an exercise in creativity for women who are looking for their voice. Types of Strategies – Cost Leadership ,Differentiation , Focus. Broad Differentiation Strategy . The jewlery company, which you may also know from Audrey Hepburn’s iconic movie “Breakfast at Tiffany’s”, is famous for its stunning hand-crafted and timeless designs. So what have companies done by way of broad differentiation strategy, and what can we learn from them? Tiffany & Co. Next on our list of differentiation strategy examples is Tiffany & Co. Founded in 1837, Tiffany & Co has managed to built a strong brand name that allows them to target a very particular niche target market. There are primarily 6 ways to differentiate, These include: Product Differentiation – Creating a product with better features, performance or efficacy. Several examples of firms pursuing a differentiation strategy … Here customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. 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