More than 80% of the purchasers of plant-based UNCUT burgers from Before the Butcher are meat eaters, reports company founder Danny O’Malley. In our current survey, however, we observed that the nutrition facts for a plant alternative to animal meat were more influential than its ingredients for determining healthfulness.”. “Although our surveys cannot confirm this, it’s quite possible that terms like ‘plant-based’ are playing a role in how consumers perceive the healthfulness of certain categories of packaged and processed foods, particularly when you consider differences in opinion on the definition of ‘plant-based diets,’” says Sollid. Merit Functional Foods is building a new processing facility in Winnipeg that will derive protein from both canola and peas resulting in up to 17,000 metric tonnes of canola being purchased from Manitoba producers in its first year of operation and 10,000 metric tons of peas at an estimated value of $14 million. Even with the plant-based meats putting a lot of money into research and coming up with better alternatives, I think the livestock meat [industry] is moving the bar as well. But IFIC Senior Director of Nutrition Communications Kris Sollid, who led the research project, suggests that the strength of the plant-based eating movement may be prompting some attitudinal changes. The Institute of Food Technologists is a registered 501(c) 3 organization EIN 36-2136957. “How our commitment to consumers and our planet led us to use GM soy.” Impossible Foods, May 16. https://medium.com/impossible-foods/how-our-commitment- Ingredients, Free newsletter vOut += aTags[i].trim().replace(reg, '-').substring(0,40); “You look at the ingredient statements,” he says. And is it sustainably sourced?’. Without a full analysis, it’s impossible to know if these shifts are statistically significant, according to IFIC. Hartman Group. Plant protein, pure and simple. Instead, he continues, consumers will be choosing from an array of proteins—”protein that comes from plants, protein that comes from animal cells (cultured meat), protein that comes from microbes, and protein that comes from blends of these proteins all together.”. Hartman Group researchers categorize blended meat products as “gateway” products that can allow mainstream consumers to transition to a way of eating that is more plant based. Issues related to labeling, processing, and protein supply notwithstanding, the future looks bright for plant-based meat. DGAP.de bietet die wichtigsten Nachrichten und Hintergrundinformationen aus dem Bereich Aktien, Börse und Wirtschaft sowie Aktienkurse. • Overcoming Flavor and Solubility Limitations of Plant Proteins for Beverage Applications, a Food Chemistry Division webcast. “We believe it’s a tale of two processes, and, ultimately, it’s up to the consumer which one they’re most comfortable with,” Ajami concludes. Overall, he thinks the market leaders are doing a good job with the way they present information. “Bread, Yogurt, Apple Pie, and Impossible Burger.” Impossible Foods, Sept. 18. https://medium.com/impossible-foods/bread-yogurt-apple-pie-and-impossible-burger-ccd991021963. A culture of continuous improvement also characterizes Beyond Meat. Recalls, COVID Dominate Food Manufacturing's Top 20 News Items of 2020. “Social responsibility is becoming more important in the decision-making process for consumers, particularly Millennials,” says Tim Zimmer, chief marketing officer for Smithfield Foods. } Product development consultant Maggie Sadowsky, founder of The Culinary Architects, says research into formulating with proteins other than pea and soy is still in the early stages. When they were shown only the nutrition facts portion of the label, 45% of respondents considered the plant-based product …. Beyond Burger (Beyond Meat):  589,900 mentions; 2.3 million engagements, 2. Photo courtesy of Beyond the Butcher. The partnership will expedite the construction of Merit’s plant-based protein production facility in Manitoba, Canada, where it will produce novel pea and canola protein ingredients, including for dairy alternative products. “There are people that are looking for cleaner label,” he observes. Photo courtesy of Beyond Meat. Plant-based product developers “have done their homework” on ingredient decisions, says Jon Falk, senior food scientist and meat specialist at spices and seasonings company Asenzya. Mary Ellen Kuhn is executive editor of Food Technology ([email protected]). Meet the Next Generation of Plant-Based Meat. Merit Functional Foods is building a 94,000 square foot production facility in Winnipeg, Manitoba to produce high quality pea and canola proteins. “The Impossible Burger is as processed as a freshly baked apple pie” (Konrad 2019). From A.T. Kearney. Add to that ethical concerns about animal welfare, sustainability, and processing. “Our scientists can pull various levers, such as those controlling texture, fat content, and heme.”. Non-animal meats are no longer niche products. Recognizing the growth potential of pea protein, Cargill formed a joint venture with leading U.S. pea protein producer PURIS in 2018 and last year invested $75 million in PURIS, allowing the company to double its pea protein production, reports Melissa Machen, senior technical services specialist at Cargill. “Historically in our survey [IFIC’s annual Food & Health survey], consumers looked more often at nutrition facts than ingredient lists when making food purchasing decisions [surveys from 2007 to 2016],” Sollid notes. “This single change drove significant improvements across nutrition, texture, and culinary versatility,” company founder and CEO Pat Brown writes in a post on the company’s website (Brown 2019). Nestlé-owned Sweet Earth Foods introduced the Awesome Burger made with yellow pea protein and Awesome Grounds, which is a plant-based replacement for ground beef, this past fall. Nestlé kann dabei vom grossen Know-how der beiden ... Zur Anzeige. “You don’t have to incorporate different types of oils to provide that juiciness, that mouthfeel. Zur Anzeige. “Blended Burgers: Gateway to the Mainstream for Plant-Based Protein Alternatives?” The Hartman Group, Oct. 7. https://www.hartman-group.com/blogs/888099202/blended-burgers-, Episode 25: Previewing the Dietary Guidelines. “Right now,” says Balanko, “we see consumers asking questions … the core, the people who are really at the leading edge of this, [are] questioning and going, ‘Well, this is a plant-based protein source, but is that protein coming from GMO soy, or is it coming from peas? - Last updated on “PBFA and Kroger Plant-Based Meat Test Is Live!” Plant Based Foods Association, San Francisco. Merit Functional Foods Corp videos and latest news articles; GlobalNews.ca your source for the latest news on Merit Functional Foods Corp . }); Bunge, an international agribusiness and food company headquartered in Missouri, US, has made a C$30m (US$22.9m) capital investment in Merit, giving the global ingredient supplier a minority interest in Merit. “In the future, we’ll see the consumer becoming much more sophisticated and scrutinizing sourcing and production narratives to a greater extent,” she predicts. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. “The Nestlés and the Tysons of the world have a long history of food science and food development, particularly around meat …,” says Donnan. And last year the company announced that it would begin using some genetically modified soybeans in order to meet fast-growing demand for its burgers, a practice that CEO Brown characterized as “the safest and most environmentally responsible option that would allow us to scale our production and provide the Impossible Burger to consumers at a reasonable cost” (Brown 2019). Nestlé Recalls 92K Lbs of Lean Cuisine Products That May Contain Plastic. “We do have some concerns about supply,” says Beyond the Butcher’s O’Malley, noting that the company uses only soy that has not been genetically modified in its UNCUT products. For example, he notes that while some activists are critical of the ingredient methylcellulose, product formulators use it for a specific reason. dataLayerNews.related_tags = sanitize_gpt_value2("Bunge, Bunge north america, Pea protein, Dairy alternatives, plant based, Ingredients"); Incredible Burger/Awesome Burger (Nestlé): 9,500 mentions; 34,800 engagements, A recent survey by the International Food Information Council (IFIC) suggests that some consumers at least are focusing more on nutrition facts than on the length of ingredient lists for plant-based meat. Functional foods are also very easy to find at grocery stores and supermarkets because fruits, vegetables, and meats, fish are counted as functional foods. Pea and soy are the proteins of choice for most plant-based product developers, and each has its advantages, with pea protein favored because it is nonallergenic and soy valued for its versatility. Consultant Donnan theorizes that Impossible Foods and Beyond Meat have done such a good job of perfecting the taste and texture of their burgers because—unlike major food companies, where the focus tends to be on bringing the next new concept to market—they’ve stayed laser focused on getting their plant-based formulations right. 2019; Figure 3). Gerhardt, C., F. ZiemBen, M. Warschun, et al. Kearney sees significant and disruptive growth for the current crop of plant-based meat products, which it describes as “novel vegan meat replacements.” Such plant-based products will account for 10% of global meat consumption within five years, although Kearney analysts expect cultured meat to eventually account for a larger share of the market than plant-based (Gerhardt et al. “We’re excited to have a global partner like Bunge recognize our mission and assist us in accelerating our plans and path to launch,”​ Merit’s co-CEO Ryan Bracken said. Article. return vOut; Copyright - Unless otherwise stated all contents of this web site are © 2021 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Whether you’re reformulating or developing a new plant-based product, our high-quality plant … “So if they start to put the same level of R&D focus on these types of [plant-based] products, I’m expecting even more innovation.”, Figure 3. “Impossible Foods is a food tech platform that has amassed a world-class archive of knowledge on how meat works at a molecular level,” Konrad points out. Perdue Chicken Plus, a line that includes nuggets, tenders, and patties, is the first packaged goods line made with plant protein blends from The Better Meat Co. to hit the market. In 2018 the company purchased a processing facility to produce pulse-based protein isolates and forged a joint venture with a Canadian company that produces pulse-based protein concentrates and flours from peas. Canadian plant-based company Merit Functional Foods is partnering with Bunge Limited. { “And you’ll see the plant-based [get] better at taste and texture.” All of which should translate to a major win for consumers seeking to eat more healthfully and with less impact on the environment. The facility will produce the world’s highest purity and highest quality pea and canola protein, is well underway. 2019. Sales of frozen and refrigerated meat substitutes in major outlets (grocery, drug, mass market, military, and select club and dollar store retailers) were up 19.1% to nearly $680.5 million for the year ended Dec. 29, 2019, according to data from market research firm IRI. Global Meat Consumption Trends. To that end, the company’s Pure Farmland brand has partnered with agriculture conservation organization American Farmland Trust and pledged a donation for each package sold; it also uses recycled packaging materials. “In fact, commercially raised meat is a process—one that starts with feeding the animal plants and water to build muscle or meat. With its proprietary product portfolio, Merit … Consumer wariness about overprocessing and overly long ingredient statements is perhaps the greatest challenge facing makers of the new generation of plant-based meats. Brown, P. 2019. Beyond Meat’s Beyond Burger can be found in leading national chains in the United States as well as in thousands of grocery stores globally, the company reports. Gallup, Washington, D.C. gallup.com. Donnan agrees. Cargill is developing non-GMO soy protein ingredients to meet growing demand from food companies, says Machen, adding that demand for genetically modified crops “continues to be significant. It will be the only commercial-scale facility capable of producing food-grade canola protein in the world. A couple of other factors will contribute to the disruption of the conventional meat supply, which the Kearney consultancy predicts will be reduced by more than 50% by 2040. “I would expect that over the next five to seven years, you’ll see livestock meat become much healthier, more sustainable, [have] less impact on the environment,” says Donnan. Receive IFT’s Food News Now newsletter in your inbox. Merit Functional Foods is building a 94,000 square foot production facility in Winnipeg to produce high quality pea and canola proteins. “We found it was easier to work with soy protein,” says O’Malley, adding that his company’s product developers think it does a better job of mimicking animal-based protein. Early this year, for example, Nestlé announced agreements with Canadian plant protein suppliers Burcon and Merit Functional Foods, and Beyond Meat revealed that it had extended its agreement with French ingredient supplier Roquette, substantially increasing its protein supply (Nickel and Koltrowitz 2020, Beyond Meat 2020). What started as a movement by idealistic entrepreneurs dedicated to reducing the environmental impact of livestock production has moved into the mainstream. This January, Merit announced a partnership with Nestl é to develop and commercialize Merit’s novel plant protein ingredients for use in Nestlé’s plant-based foods and beverages. Nickel, R. and S. Koltrowitz. As O’Malley notes, “It’s easier to say that you are non-GMO than to explain why you are genetically modified.”. for some additional insights into how consumers view the ingredient statements on plant-based products. When Beyond Meat revamped its burger, the company opted for a blend of pea, mung bean, and rice proteins, which delivers a meatier taste and more fibrous texture, Ajami explains. “The biggest issue that plant-based has right now is that it’s an ultra-processed food,” contends Dave Donnan, partner emeritus with consultancy A. T. Kearney and one of the authors of a 2019 report on plant-based and cultured meat. Bunge, Bunge north america, Pea protein, Dairy alternatives, plant based, Ingredients var reg = new RegExp('\\W+', "g"); } “Current demand for pea protein isolate is already outstripping supply. Are Consumers Thinking Differently About Ingredient Statements? Merit Functional Foods Twitter. Food Technology Magazine He recommends clearly spelling out the purpose of ingredients on product labels. The plan is highlighted on the brand’s website, reinforcing its focus on the segment of consumers who are trying to reduce meat consumption rather than avoid it altogether. Category pioneers Impossible Foods and Beyond Meat are vocal in their response to such complaints. A recent survey by the International Food Information Council (IFIC) suggests that some consumers at least are focusing more on nutrition facts than on the length of ingredient lists for plant-based meat. In December, Kroger began testing a three-foot refrigerated section designed specifically for plant-based meat products in 60 of its stores (Emmett 2019). One of the newest entries in the segment is the pea protein–based Gardein Ultimate Plant-Based Burger from Conagra Brands; it is sold in the freezer case in six packs and two packs. dataLayerNews = {}; Sign up to our free newsletter and get the latest news sent direct to your inbox. More than half (56%) of consumers who currently purchase plant-based products said they are interested in buying a blended meat product, according to Hartman Group research (2019). McCarthy, J. and S. Dekoster. About Merit Functional Foods. Nachrichten. Chicago, IL 60607. 2019. Investment bank UBS forecasts 28% compound annual growth for global plant-based meat sales, taking the category from less than $5 billion in 2018 to $85 billion in 2030. Beyond Meat products are currently available in more than 58,000 retail and foodservice outlets around the globe. DGAP-News: Burcon JV Company Merit Functional Foods Secures Additional $10 Million Funding. “Education on this is really important,” Falk continues. Merit Functional Foods is building a new processing facility in Winnipeg that will derive protein from both canola and peas resulting in up to 17,000 metric tonnes of canola being purchased from Manitoba producers in its first year of operation and 10,000 metric tons of peas at an estimated value of $14 million. They are specifically formulated to perfectly mimic the taste and texture of meat when added into a ground meat product.”. Hartman Group. Manitoba released the Manitoba Protein Advantage in 2019 to grow the plant and animal protein industry, create new value for producers and processors through innovation and value chain collaboration and attract new investment of $1.5 billion and 1,550 jobs by 2025. “But since 2016, we’ve seen this gap narrow [2017 and 2018 surveys], although the number of ingredients doesn’t appear to be as important as being able to recognize the ingredients listed on the package [2018 survey]. Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with disruptive protein ingredient solutions that offer unmatched purity, exceptional taste, and excellent solubility. Bunge, an international agribusiness and food company headquartered in Missouri, US, has made a C$30m (US$22.9m) capital investment in Merit, giving the global ingredient supplier a minority interest in Merit. © Institute of Food Technologists. “They are formulas that are all combinations of plant-based proteins, fats, and flavors. Merit Functional Foods. Article content. Register here. One is the entrance of long-established food companies into the mix. And meat consumption in particular is associated with cancer. DGAP-News: Burcon NutraScience Corp. / Schlagwort(e): Joint Venture Burcons Joint-Venture-Gesellschaft Merit Functional Foods sichert sich weitere 10 Millionen CAD Finanzierung 23. Twitter; Facebook; LinkedIn; GooglePlus; Pinterest; Jun 23 2020 13:00 BST Source: EQS. … “We’re currently focused on our three core platforms of beef, poultry, and pork, but anything that’s sold in the meat case is a potential target, so stay tuned for what’s to come.”. 2020. “They’re looking for a more natural product. “How our commitment to consumers and our planet led us to use GM soy.” Impossible Foods, May 16. https://medium.com/impossible-foods/how-our-commitment-. With demand surging, managing their plant protein supply chains is a priority for makers of meat alternatives. “We also added marbling made from cocoa butter designed to melt and tenderize like traditional ground beef,” he says. 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